We are getting great coverage on Israeli major newspapers:
We are flattered and happy:) Big Thank You!!
Last night Kinetic Art celebrated the launch of our new recipe platform with some delicious food and drink [courtesy of Taboon restaurant (NYC) and Lighthouse (Bklyn)], and a great panel on the future of cookbooks. Kara Rota (Director, Editorial & Partnerships, Cookstr), Will Turnage (Developer at R/GA) and Jonathan Milder (Research Librarian, Food Network) joined Yael Raviv, Kinetic Art’s Marketing Director, in a conversation on the exciting developments at the intersection of recipes and technology.
Reflecting on current trends and imagining what the future might hold, the panel touched on different approaches to bringing together cookbooks and technology like Turnage’s Ratio app or an app streamlining the process of hosting a dinner-party, Cookstr’s mission to index and facilitate the use of existing cookbook recipes through a digital platform, and Kinetic Art’s step-by-step, visually striking, recipe platform. All of them are trying to find a balance between the unique voice and authority of a cookbook author, the inspiration cookbooks offer, and the pleasure of sharing a meal, with the advantages and new frontiers that today’s digital platforms offer.
Know Your Apps gave Look & Cook a glowing 5 star review:
“Kinetic Art’s Look & Cook is truly setting the standard of what a great cookery app should look like; sumptuously designed, packed with inventive (yet achievable) recipes, and perfectly built for the iPad. It’s a real triumph in this genre.”
“Look & Cook by Kinetic Art fulfills their big promise by offering first and foremost a continuous visual experience where the user can immerse himself in the culinary world”
“Top Israeli chef, Meir Adoni as a new app out- Look & Cook- brings recipes to life”
“If you want to see how iPad apps should be done (or want to cook!), check out the gorgeous cookbook by Meir Adoni”
“Look & Cook by Kinetic Art Ltd. (Free, 56.1 MB): This app features a host of cooking recipes for your iPad. Each recipe contains high definition images and a short step-by-step video. The app includes six introductory recipes for everyday, quick meals. There are also timers built in to each recipe when required.”
We are featured on Israel’s major newspaper:)