Tons of Love from Israeli Media:)

We are getting great coverage on Israeli major newspapers:

We are flattered and happy:) Big Thank You!!

THE FUTURE OF COOKBOOKS, Kinetic Art’s recipe platform launch

Last night Kinetic Art celebrated the launch of our new recipe platform with some delicious food and drink [courtesy of Taboon restaurant (NYC) and Lighthouse (Bklyn)], and a great panel on the future of cookbooks. Kara Rota (Director, Editorial & Partnerships, Cookstr), Will Turnage (Developer at R/GA) and Jonathan Milder (Research Librarian, Food Network) joined Yael Raviv, Kinetic Art’s Marketing Director, in a conversation on the exciting developments at the intersection of recipes and technology.

Reflecting on current trends and imagining what the future might hold, the panel touched on different approaches to bringing together cookbooks and technology like Turnage’s Ratio app or an app streamlining the process of hosting a dinner-party, Cookstr’s mission to index and facilitate the use of existing cookbook recipes through a digital platform, and Kinetic Art’s step-by-step, visually striking, recipe platform. All of them are trying to find a balance between the unique voice and authority of a cookbook author, the inspiration cookbooks offer, and the pleasure of sharing a meal, with the advantages and new frontiers that today’s digital platforms offer.


“Look & Cook is the perfect recipe for an iPad cooking app.”

Know Your Apps gave Look & Cook a glowing 5 star review:

“Kinetic Art’s Look & Cook is truly setting the standard of what a great cookery app should look like; sumptuously designed, packed with inventive (yet achievable) recipes, and perfectly built for the iPad. It’s a real triumph in this genre.”

PadGadget: “Don’t Miss Meir Adoni’s Look & Cook”

Look & Cook is a visually stunning compilation of inventive recipes.  it lives up to its title. This iPad-only app breaks down recipes like a master chef julienning vegetables. The app groups the recipes the way people actually cook […]

Though there are only 44 recipes in this app, they are very well-chosen. As a group Look & Cook’s recipes are both innovative and delicious. Though Chef Adoni isn’t a household name in the US, his recipes translate well to an American audience (and presumably those of other countries as well).”

AppAdvice: Look&Cook is the best app of the day!

Look & Cook by Kinetic Art Ltd. (Free, 56.1 MB): This app features a host of cooking recipes for your iPad. Each recipe contains high definition images and a short step-by-step video. The app includes six introductory recipes for everyday, quick meals. There are also timers built in to each recipe when required.”