Know Your Apps: Kinetic Art’s Look & Cook is truly setting the standard of what a great cookery app should look like!


Kinetic Art’s Look & Cook is truly setting the standard of what a great cookery app should look like; sumptuously designed, packed with inventive (yet achievable) recipes, and perfectly built for the iPad. It’s a real triumph in this genre. Featuring over 40 of Israeli chef Meir Adoni’s personal recipes, Look & Cook not only gives you the facts but also plenty of information about the dish, complete with stunning photography of both the ingredients and the finished result. It’s certainly a visual treat – one that makes it worth the cost alone before you’ve even thought about picking up a pan.

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More on Know Your Apps.

Look & Cook at the Roger Smith Cookbook Conference

The Roger Smith Cookbook Conference took place in NYC this past weekend (7-9 February), bringing together cookbook authors, publishers, bloggers and scholars to explore some of the central themes in food studies and cookbook publishing. Passionate debates around the role of children’s cookbooks and the meaning of “authentic” ethnic cuisine were offered side-by-side with practical and informative panels on cookbooks and recipes in the digital age. Topics like copyrights and recipe scraping and the difference between ebooks and apps were explained thorough panels with representatives straddling the food and technology divide. Cookstr, Eat Your Books, Food52 and Vook are just a few of the representatives from the digital world.  Look & Cook was proud to take part in a panel on App Development and Marketing with Kim Grant (of Sutro and Mobile Skillet and cookbook author Monica Bhide (creator of iSpice app). The full panel (and seven other panels from the conference) is available on

Food+Tech Meetup Launches 2013 Cookbook Conference

The Roger Smith Cookbook Conference began officially yesterday (Thursday) at the Roger Smith Hotel in NYC, but on Wednesday evening a number of conference participants joined the Food+Tech Meetup group (organized by Danielle Gould of Food+Tech Connect and Holley Atkinson of Slow Food) to hear presentations about different approaches and solutions to cooking and recipes in the digital age. Kinetic Art was proud to present its step-by-step recipe platform and its first product Look & Cook: Meir Adoni, and illustrate our approach to energizing the cookbook medium by brining together all the things we value in printed cookbooks with the cool functional solutions offered by iPad Technology.

Other presenters were @CookingPlanit, which offers a tool for organizing the cooking process from shopping to the timing of every dish; @EatYourBooks, providing a great digital solution for accessing and navigating all the printed and on-line recipes in your personal collection; @EdamamCo,  an optimized recipe search engine; @ValerieRose representing Feastie Analytics, which offers food companies detailed analysis of food bloggers’ focus and reach in order to make sponsorships more effective and better targeted; and @GlobalKitchenNY, promoting small immigrant-owned food businesses, and offering cooking classes, recipes and sources for a variety of ethinc ingredients.


Food + Tech Connect’s Hacking Meat Inspires New Ideas

Following the Meat Hackathon in December, Food+Tech Connect is sharing exciting new ideas on how to use technology to change the future of meat. Check out these stories and join the conversation:

THE FUTURE OF COOKBOOKS, Kinetic Art’s recipe platform launch

Last night Kinetic Art celebrated the launch of our new recipe platform with some delicious food and drink [courtesy of Taboon restaurant (NYC) and Lighthouse (Bklyn)], and a great panel on the future of cookbooks. Kara Rota (Director, Editorial & Partnerships, Cookstr), Will Turnage (Developer at R/GA) and Jonathan Milder (Research Librarian, Food Network) joined Yael Raviv, Kinetic Art’s Marketing Director, in a conversation on the exciting developments at the intersection of recipes and technology.

Reflecting on current trends and imagining what the future might hold, the panel touched on different approaches to bringing together cookbooks and technology like Turnage’s Ratio app or an app streamlining the process of hosting a dinner-party, Cookstr’s mission to index and facilitate the use of existing cookbook recipes through a digital platform, and Kinetic Art’s step-by-step, visually striking, recipe platform. All of them are trying to find a balance between the unique voice and authority of a cookbook author, the inspiration cookbooks offer, and the pleasure of sharing a meal, with the advantages and new frontiers that today’s digital platforms offer.