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Look&Cook is featured on Apple's iPad Mini nationwide advertising campaign!
Look&Cook offers an intimate, private lesson with one of Israel's most renowned chefs, Meir Adoni. Showing the chef himself at work through an unprecedented number of full-screen images and videos, it allows a rare backstage pass into the most cutting-edge of new Israeli kitchens.
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44 handpicked recipes by chef Meir Adoni. A unique blend of high cuisine and street-food, authentic Mediterranean and Middle Eastern dishes with a variety of global influences, Adoni's cooking offers a portrait of a sophisticated, new Israeli kitchen, grounded in local products and traditions, while being open to and inspired by the world.
750 beautiful, close-up HD images and short videos of each step of every recipe create an intimate experience and leave no room for misunderstandings.
Trying to read a recipe while doing actual cooking can be a challenge. We created a flexible reading option that is specifically designed for the iPad screen: an easy switch from cooking mode to reading mode with the touch of a finger brings up a large font for easy reading off the kitchen counter.
From watching dozens of people using their iPad in the kitchen, we learned that one of their biggest obstacles was the need to touch the screen with wet or dirty hands. We developed a simple solution: a voice activation option that allows navigating the recipe without touching the iPad screen.
Two over-view options allow easy browsing of the entire content and quick access to each recipe. A flexible structure will appeal to cooks at any level.
They say timing is everything (especially in the kitchen). Built-in timers are embedded in various stages of the recipe to allow the cook to fully focus on actual cooking.